The single biggest determinant of connection acceptance rate is whether you reference a specific signal in the first sentence. "Saw your comment on X's post" beats "We share an industry" by 3-4×.
The 4 components of a high-converting request
- Specific signal in line 1 (where they came from, why now)
- Light value or curiosity in line 2 (what's interesting to you about them)
- Soft CTA in line 3 ("Open to connecting?")
- Under 200 characters total
The 7 templates with measured acceptance rates
1. Post commenter (35-40% acceptance)
Hi {firstName}, saw your comment on {Author}'s post about {topic}. Curious how you're approaching {pain} at {company}. Open to connecting?
2. Event attendee (28-35% acceptance)
Hi {firstName}, saw you're registered for {event}. Will be there too. What are you hoping to take away?
3. Mutual connection (35-50% acceptance)
Hi {firstName}, we're both connected to {mutualName}. She speaks highly of your work on {project}. Would be great to be in your network.
4. Job change (25-35% acceptance)
Hi {firstName}, congrats on the new role at {company}. Always like to connect with new {role}s in our space.
5. Conference speaker (25-30% acceptance)
Hi {firstName}, saw you spoke at {event} on {topic}. Brilliant point about {specific takeaway}. Would love to connect.
6. Asking for advice (12-18% acceptance, founders especially)
Hi {firstName}, building a tool for {role} like yourself. Would love your perspective on what's broken in {workflow} today. No pitch, just curious.
7. Group member (15-22% acceptance)
Hi {firstName}, fellow {group} member. Your recent post in the group about {topic} stood out. Would love to connect.
What kills acceptance rates
- Pitching in the request ("We help companies like yours scale outbound by 3×")
- Generic praise ("Love your work")
- Industry buzzwords stuffed in
- Going over 250 characters
- No specific signal at all
Find the leads to send these to.
Lead4Linked extracts post commenters, event attendees, and 6 other warm-signal sources. 100 free leads on signup.
Start free