Expandi and HeyReach both get compared because they are both cloud-only LinkedIn automation aimed at agencies. The difference that matters most: how much of the lead-sourcing job each one actually does for you.
What Expandi does
Expandi runs entirely in the cloud: no Chrome extension, no browser dependency. Each client account gets an isolated cloud environment with a dedicated IP, campaigns run 24/7 whether or not your laptop is on. Sourcing is built around LinkedIn search results plus connection-list extraction, around 2-3 methods, and there is no native AI Responder for inbound replies. Pricing starts at $99/mo with a 7-day trial and no permanent free tier.
What HeyReach does
HeyReach is a cloud tool built for running LinkedIn outreach across many sender accounts at once, priced per sending account. Lead sourcing is not its focus at all: you import lists built in other tools rather than generating them inside HeyReach. Sales Navigator is optional. Like Expandi, there is no permanent free tier, only a trial.
Expandi vs HeyReach: side-by-side
| Criterion | Expandi | HeyReach | Leadsforlinked |
|---|---|---|---|
| What it does | Cloud automation + light sourcing | Cloud automation, sending only | Sourcing + outreach + CRM |
| Sales Navigator required | No | Optional | No |
| LinkedIn sourcing methods | 2-3 (search, connections) | Import from elsewhere | 8 |
| Runs while computer is off | Yes | Yes | No (Chrome extension) |
| Outreach campaigns | Yes | Yes (core focus) | Yes (from Starter) |
| CRM included | No | No | Yes (Kanban) |
| AI auto-reply | No | No | Yes (Diamond Pro) |
| Pricing model | From $99/mo | Per sending account | Free tier, credits never expire |
| Free tier | 7-day trial only | Trial only | 100 leads, no card |
| Try free → | |||
When to choose each
Choose Expandi if:
- You want some built-in sourcing (search results, connection lists) alongside cloud sequencing.
- Dedicated IPs and per-account isolation matter to you.
- You are running a handful of client accounts and want an all-in-one cloud builder.
Choose HeyReach if:
- You already have a lead-sourcing pipeline and just need to send at scale across many accounts.
- You are an agency running high-volume outreach across many LinkedIn accounts.
- Multi-account sending capacity matters more than built-in sourcing depth.
Where Leadsforlinked fits
Notice that neither Expandi nor HeyReach actually competes on sourcing, Expandi covers it thinly as an afterthought and HeyReach skips it entirely. That is the opening Leadsforlinked is built for: eight LinkedIn sourcing methods as the starting point, not a bolt-on, feeding directly into the same multi-step campaigns, unified inbox, and Kanban CRM that these two charge agency-scale prices for. Diamond Pro adds an AI Responder for first-touch replies, something neither competitor has at any price. The real trade-off is architectural, not financial: Leadsforlinked runs as a Chrome extension, so scraping needs your browser open, while both Expandi and HeyReach run in the cloud around the clock. For a team that already has a sourcing pipeline and only needs sending at scale, that trade-off may not be worth it. For everyone else, it starts free with 100 leads.
Sources & further reading
- Expandi, official site. Reference for Expandi's own product and plan descriptions.
- HeyReach, official site. Reference for HeyReach's own product and plan descriptions.
- LinkedIn Sales Navigator, official product page. Reference for Sales Navigator features and pricing.
Frequently asked questions
Is Expandi or HeyReach better for LinkedIn outreach?
They solve different parts of the problem. Expandi includes some of its own lead sourcing alongside cloud sequencing. HeyReach is built purely for sending at scale across many accounts and expects you to import leads from elsewhere. Agencies with an existing sourcing pipeline often prefer HeyReach; those who want sourcing and sending together lean toward Expandi or Leadsforlinked.
Do Expandi and HeyReach have a free tier?
No, neither has a permanent free tier. Expandi offers a 7-day trial, and HeyReach offers a trial before its per-account subscription starts. Leadsforlinked gives 100 free leads on signup with no credit card.
Can I use HeyReach without a separate sourcing tool?
Not really. HeyReach is built for sending, not sourcing, so most teams pair it with a database or scraping tool to build the lists it sends to.
What does Leadsforlinked do that neither Expandi nor HeyReach does?
It sources leads from eight LinkedIn methods without requiring Sales Navigator, then runs the outreach and includes a CRM and AI Responder, all in one subscription that starts free. The trade-off is that Leadsforlinked runs as a Chrome extension rather than cloud-only.
Do Expandi or HeyReach require Sales Navigator?
No for Expandi. HeyReach makes it optional. Leadsforlinked does not require it either.